Although before and after the season, health tourism and tourism of continental destinations are promoted more than ever before, I always want a little more presence of the above in the promotional activities of Croatia. It would be great to invite guests who come to Croatia in millions during the summer, know our tourism, to return once again and visit other parts at another time of year. Međunarodna konferencija o cjelogodišnjem turizmu „Može li hrvatski turizam 365“ održati će se u utorak, 24. rujna u Sheraton Zagreb Hotelu,a ovogodišnja tema konferencije je „Kreativa i nove tehnologije“. Izrazito smo uspješni u onome što nudimo, no smatram da to ne može biti dovoljno u odnosu na potencijale koje Hrvatska posjeduje. Duboko vjerujem kako moramo težiti daljnjem razvoju i podizanju kvalitete poslovanja i usluga čitavih destinacija, kreirati nove proizvode koji ne uključuju samo tipično morski odmor i sadržaje te da moramo time značajnije širiti sezonu na obali i ozbiljnije se prihvatiti razvoja turističke ponude u kontinentalnom dijelu zemlje. Održivost, zdravlje, autentičnost i kvaliteta bili bi moji izazovi za daljnji razvoj. Motiva za proizvode 365 imamo u izobilju – zdravstveni turizam, kulturni, sportski, ruralni, urbani; društvena baština nam je izrazito bogata i razlozi za posjet Hrvatskoj su brojni, pored sunca i mora. Kontinent je značajno nerazvijen, a veliki je potencijal za 365. I svakako, tu je mogućnost povezivanja obalnih destinacija sa zaleđem i kontinentalnom ponudom, u Hrvatskoj nam je sve nadohvat ruke. I expect great discussions and conclusions and motives and ideas for new projects. We always try to bring new speakers who have rich experience and are excellent in their activities and jobs and present positive practices from which we can learn. On the one hand, we have a recognizable tourist brand, the whole infrastructure, but out of season, when the motive for arrival is not sun and sea, we have to change the concept through content and some other motive for arrival, if we talk about strengthening before and after. So, the promotion and the whole concept for strengthening and developing tourism 365 need to be radically changed? This year’s subtitle of the conference is Creative and New Technologies, as I believe that this is where we need to be more active and that we need a new dose of creativity in creating an offer for modern tourists and motivation and reminder of the importance of including new technologies in business. We will have the opportunity to listen to representatives of companies that are leaders in global tourism such as Thomas Cook, ITB Berlin and Horwath HTL and their thoughts on trends and suggestions for domestic regional tourism; then the experts who participated and lead successful creative projects and products such as Bilbao in Spain, Sarajevo Film Festival, Vulacano Resort in Austria, Jasna Chaleta in Slovenia, and we will have the opportunity to experience new technologies in tourism. With Ivana Kolar, who is behind the organization of the conference, I talked about topics related to the development of continental tourism and the potential for development before and after the season. The conference contributed to the fact that year-round tourism is an unavoidable part of most tourism discussions and plans, and I want to believe that we organized or encouraged someone to organize new projects and changes in business through organized lectures and presentations by experts from the region and Europe. I must emphasize that the conference is a bit of an enthusiastic project, given that due to its many years of experience in continental tourism and the excellent results that this business achieves, I believe it is possible to push the boundaries of domestic tourism, but it requires a decision of each of us. It is Slovenia that has defined 4 tourist regions, and we are still suffocating in hundreds of tourist boards, without so much synergy and branding of regions. Is the solution in regional branding? Like say Slavonia, Istria Dalmatia… We must first know if we want to work all year round, or for a longer period than before, then detect where this is possible on the coast, and then create the preconditions for it. It is similar in the continental regions, it is necessary to detect the motives of tourism development in individual destinations and create preconditions for their realization. Unfortunately we do not have enough time to present the whole vision. I do not think that this is the task of (only) state institutions, but of all participants in the tourism process in the field, everyone has to do their part. We lack the determination to change something, community within the destination is necessary, because no one can significantly extend their business alone, we often lack entrepreneurship and courage to innovate and to “be different”. Croatia has extremely high results compared to a relatively short period of business at full capacity. Sometimes it’s not out of place to step out of the comfort zone of a safe job (during the summer) and try even harder. We have excellent examples from our neighbors Austria and Slovenia that are developing quality, especially through tourism 365 and the development of continental tourism. What can we learn from them? The first conference on year-round tourism already has two editions behind it, and now the most important is the third edition to be held next week. Austria and Slovenia are actively developing year-round tourism and creating an offer based on their potential – nature, culture, health tourism and actively developing the inevitable business excellence. In all these segments we can learn a lot from them, exactly what we lack for tourism 365 – how to successfully valorize the huge “non-summer” potential for development. We can also learn from them about togetherness and joint development of destinations (how to be a partner, not a competition). Continental tourism has great potential for tourism 365 days a year, but unfortunately everything is developing too slowly. What are the reasons for the slow development and what are the solutions in your opinion? What is your advice on the right direction of development? I certainly believe that it is necessary to brand destinations as widely as possible, because tourists today are not stationary and do not experience our administrative divisions. Due to the great effort to advertise “one’s village”, this is often the reason why the target effect of each promotion is missing, because it is simply “lost” in the lack of information about small destinations. It is also a prerequisite for the creation and development of the right destinations and DMOs that should guide development. Ivana Kolar: The market lacks determination and thoughtful development of entire destinations in the direction of extending the season This year is the third edition of the conference, now that you look back three years, what has changed for the better or for the worse in the context of tourism 365? I deeply believe that by developing destinations and communities, creating new products that do not depend only on the sun and the sea, creating authentic stories and smart and creative recycling of local specifics into new quality and experiences tailored to modern tourists, we can certainly extend the season on the coast and start developing destinations with the greatest tourist potentials in the continental part of Croatia. We can learn from Austria and Slovenia how to be partners, not a competition for the joint development of destinations Ivana Kolar, Julius Rose This year at the conference we will have the opportunity to listen to people who were brave enough to take risks and try to be great and succeeded – Bilbao with its Guggenheim Museum in Spain, Vulcano resort in Austria which creatively connected livestock, prosciutto, tourism and promotion of the entire region, the Sarajevo Film Festival in BiH which is almost unbelievable and Jasna Chalet, the new St.Moritz one step away from us, in Slovenia. I believe it will be very interesting and useful. What are the news this year as part of the new edition of the conference “Can Croatian Tourism 365” and what do you expect? Changes are visible on the ground, simply because the market is evolving, competition is evolving, the demand for new forms of tourism and new experiences is growing and, for us, less common periods of the year. A lot is invested in the quality of business and new products, but these developments happen individually, individually and with too little dynamics. The market lacks the determination and thoughtful development of entire destinations in the direction of extending the season. It is clear that this is not a simple process and that not all destinations are suitable for it, however, a general decision is missing whether we need it or not, or whether we want year-round tourism or not. Year-round tourism is one of the most important challenges for the further development of Croatian tourism, but also tourism in the region, at all levels, from strategic to operational, especially in terms of sustainability. There is a great potential for the development of year-round tourism in Croatia, both on the coast and in the continental part. All information about the conference Can Croatian Tourism 365? – Creativity and new technologies you can look at www.turizam365.com.