operating children’s clothing shop is a common choice for many small entrepreneurs, because the market outlook is good, the investment threshold is not high, it is worthy of attention. There are so many people to invest, then entrepreneurs should be more prepared to master more business skills, so that the store is more and more prosperous.
‘s stores should first impress is the child’s mother, the reason is very simple, the child before the age of 3 there is no subjective consumer awareness, consumption, consumers are children, but policymakers are the parents. Therefore, the children’s clothing is sold directly to the mother sold to children. The big children’s clothing is to impress the child, and also need a mother’s recognition.
is generally the mother took the children to children’s clothing store to buy clothes, because you want to try. The children are willing to come here for shopping, most of the decision in the children, the children’s clothing store can be attractive enough to attract children, also decided to attract many of the children’s mother, so our children’s wear business businesses should pay attention to the decoration of shops, more in line with the child’s imagination, interest and games, is to increase and the child’s interaction.
in carrying out the quality of children’s clothing service marketing activities, can take the form of product quality tracking card, is to buy children’s clothing when customers send a card for tracking the quality of customer service quality tracking activities. When customers use a period of time for children’s wear, children’s clothing quality information feedback tracking according to the quality tracking card tracking the quality of content and time requirements, given a certain return to participate in the return of quality tracking information of customers, such as gifts.