in a lot of time, often because of a small details of the reasons, leading to the operator’s business has been very big impact, want to make money will become very difficult. So, if we do business, we have to be good at grasping the details, so that the business will be more successful.
"Lin goods shop" is Born Under A Bad Sign. Just opened a month, less than 500 meters away from the same type of supermarket century department store supermarket chain also opened the door. There is a place where there is a commercial business competition, Lin goods shop boss David is not afraid of competition, but he understood that the egg hit the stone. This "century department store chain supermarket" is placed in front of him big stone!
in fact, "the surface strength of Lin goods shop" and "century department store chain supermarket", two stores the same size, management of goods are the same, and other daily necessities daily necessaries, odds and ends of sewing, but the background is a world of difference. The background is different, the difference is the direct purchase channels, "century department store chain supermarket goods are the group unified procurement, many goods purchase directly from manufacturers, have a price advantage; Lin Dawei alone, unmatched.
Lin David has done several retail companies procurement, he is very clear, only a direct contact with the manufacturers, the Lins shop only competitive strength. At that time, the country will be held in the autumn rum, Lin will seize this opportunity to run for a few days to the venue, hoping to catch up with foreign manufacturers directly.
David Lin will participate in the rum exhibitors do an analysis, he found that the exhibitors have nothing more than a few purposes: display corporate image, promote the display of new products, to discuss the distribution business. For David Lin this small businesses, big rum is a meal, how "fork" is very important, especially the large net like business, small businesses do not have the competitive advantage. Instead, some of the details are not likely to be concerned about the possibility of business opportunities, he is looking for the opportunity to ignore the public.
rum on the last day, the exhibition presents an unprecedented excitement, exhibitors are doing retreat preparation, a lot of booth in front of the discount sales exhibits, some of the old lady are carrying a basket to Amoy cheap goods. In a red wine booth, buzzing round a lot of people, the market price of 58 yuan of wine, the discount is only 35 yuan. Lin Dawei also sells this kind of wine in the supermarket. He has to pay 48 yuan for the price. Such a big difference, businesses must be selling at a loss! Lin Dawei brains turn, he immediately found the person in charge of the booth to find out the actual situation.
winery manager Liu is a straightforward, Liu learned from the mouth, the wine was in less than the ex factory price of dumping. For the exhibitors to the field, exhibits transportation costs in the exhibition expenses accounted for a large proportion of its sales package is not sent back to the factory, but also