in November much of the north into the winter, the same time WeChat small program open beta, no accident before the end user can use to a small program on WeChat. WeChat is not the first attempt to expand its scope of services, from the public number, service number, enterprise number to the current small program. WeChat is sitting on the largest traffic platform, a small program for the third party tapping the treasure mine to provide the possibility, in the increasingly high cost flow trend, WeChat small program will bring the new development in the spring to millions of small and medium businesses.
early in the 2014 Tencent Worldwide Partner Conference, the team has proposed to build WeChat into a pervasive way of life, in the way combined with the goal of more third party settled platform is the inevitable choice. WeChat to the center, fragmentation, the scene of the three major characteristics, resulting in the WeChat team to complete the original ideal, must abandon the center control mode of thinking, the construction of ecological attract thousands of businesses as the main force of common services, hundreds of millions of users is the solution.
for WeChat, which is a change in the ecological pattern of the mobile Internet revolution, for tens of millions of businesses, this is a win-win development opportunities.
WeChat live 800 million, a small program flow tool
in August this year, the Tencent announced the second quarter of 2016 and the interim report, said WeChat and WeChat combined monthly active users has reached 806 million, of which 94% users every day at least open a WeChat, WeChat 60% daily users opened more than 10 times, of which 55% users over an hour more than 2 hours, more than 32% users. From the above data, in a way of life, WeChat has achieved a certain extent. Such a high flow rate, the value is infinite, it can be said that WeChat is the mobile Internet in the barony, but the kingdom of the service chain does not seem to be perfect. Activate according to a survey by the end of 2015 WeChat average revenue of 45 yuan in per user, per capita revenue contribution compared to Tencent Mobile Games 170-180 yuan, WeChat traffic conversion is not high, but a small program or new tools on leveraging the entire gold deposit.
analysis of small programs from WeChat, it has two characteristics:
: the first small program for service; WeChat released "apps" online, only the first phase of the 200 places, the surprise is, WeChat public V have failed, can get online qualification number need to have the following three characteristics: first, service number; second, not less than the number of fans 50 thousand, third, the application itself is for small light service. That is to say, a small program will be following the service number, the new product service to provide users with a more powerful, combined with the status quo of WeChat service type less, the self-evident integrity by ecological service program to complement WeChat.
second, a small program is a user oriented service products, "the father of WeChat," Zhang Xiaolong has been in the circle of friends, this small program >