lead: how much would a willing user pay for a brand? A survey shows that if positive comments are made, people will be willing to pay 10% more, whereas on the other hand, 11% less.
in this day and age, we believe in people more than brands and organizations. This is why the "personal brand" from the media mix well, and why we will carefully before consumption refer to other evaluation, whether it is from the side of the family, friends, or Internet commentators be strangers to each other.
now, the interaction of brand and users are in the public environment, so almost any size of the brand will be affected by this, to which Dubai hotel is the best landscape, from which the roadside fruit pancake to eat the best, or even what Park shit up…… These remarks also affected the people’s judgment more be strangers to each other. But these opinions with a word or two what will impact on the brand? How to quantify
today, we’ve seen a survey by Paley, Center, for, Media, and social analytics service ShareThis, which quantifies the effects of word of mouth, and is very interesting. In the end, a high praise will allow users willing to pay more money for the brand,
survey is, by looking at the different product line of feedback to the respondents, comments from friends, family, or friends, and asked respondents about the products they desire to purchase this product, see to want to pay more or less pay.
they concluded that if they saw positive comments, people would be willing to pay 10% more, whereas on the other hand they would pay 11% less.
to iPad for example, if you see more positive comments on the Internet (from social media, such as Twitter or Facebook), the user will have the willingness to pay 22.26 dollars to buy, if this network comment is from friends or family, they will also be higher, can pay $27.42. The following is a survey of more brand equipment in the ShareThis survey:
actually, what’s more interesting is that negative product evaluations from friends and family have less impact on people. On the contrary, if the negative evaluation of a product comes from an unfamiliar netizen, people are more likely to believe it.
, that is, positive evaluations from acquaintances, as well as negative evaluations from strangers, have a greater impact on consumer judgment.
the personal evaluation and recommendation of the product has been greater than the brand itself."