for entrepreneurs, before innovation, it is necessary to understand other people’s things first, make clear. In the case of Microsoft, many products are not actually Microsoft Corp own invented, such as Window, Word and Excel and so on, these are Follow people, but it is improving continuously and finally succeeded in doing.
brief introduction of their experience, I began to contact Taobao in mid April this year, counting fingers, I found myself doing less than 2 months, 6 days worse. 2 months, the main push "women love beauty" products, summed up the main weight loss, breast enhancement, whitening, freckle 4 categories. There are successes and failures. Good at summing up, learn from failure, is a quality that every webmaster should have.
said here, there must be a lot of people asked how to choose a good product here, I personally from Taobao single product experience to talk about how to choose a single product. Personally, a good single product should have the following characteristics:
we all know, do Taobao customers single product promotion, choose the right product is the first prerequisite for profitability. And API do not stand, because we push is a single product, so the site traffic will not be great, this requires us to choose good products, choose good target keywords, choose good web templates. A good keyword means an effective flow that is likely to bring you an order. Good template, SEO optimization requirements, and small web pages, loading speed, atmosphere affinity, people produce impulse to buy.
3. seek fast, not refinement, see competitors do what, oneself also cannot withstand
in 2008 when the economic crisis, the global entrepreneurs and investors have made a mistake, too greedy, for each quarter, every year to keep growing, speak a little called rapid growth and rapid development. But this fact is not consistent with the law, but also focus on growth, it will not take into account other products, once destroyed, whether it is a business, or more than ten years of rapid growth of the enterprise, there may be difficult to stage a comeback.
Abstract: for a new company, innovation but may put myself down. Why is innovation risky? First, innovation requires a lot of money; secondly, innovation requires users to have a gradually accepted process; finally, innovation requires companies to overcome a lot of technical difficulties.
2., just to be the first person to eat crabs, often regardless of their actual development,
Ding Lei: there are three reasons for the entrepreneur’s "death" in Innovation:
for a new company, innovation but may put myself down. Why is innovation risky? First, innovation requires a lot of money; secondly, innovation requires users to have a gradually accepted process; finally, innovation requires companies to overcome a lot of technical difficulties.
1., a lot of entrepreneurs are under the guise of innovation, do a lot of greed,
Sun Taoran: entrepreneurs don’t open their mouth and all subvert
4. evaluation details. This is very important, through the investigation of some of the women around friends buy psychology found that if a person like a product in Taobao, before making a purchase decision, user evaluation record will carefully read at least 3-5 page. If the product will make people feel get both praise and blame, not reliable, quality or efficacy exaggerated. I think a good evaluation of more than 80% here is a premise, is for product evaluation, do not consider logistics factors is a basic requirement, so that the remaining 20% to accommodate those competitors malicious slander. In addition, there are details of the evaluation, the number of assessments in a single day. I’m putting on weight loss
first of all, innovation is difficult to achieve. May be due to the misunderstanding of entrepreneurial innovation of two words, this point, founder of NetEase founder Sun Taoran Ding Lei and Kara are saying:
1. profiteering products. What is profiteering products, I was defined as: commissions in more than 30%, the price of a single product at more than 120 yuan;
2. deals with high priced products. Record high, representing sales hot. And hot, we can temporarily think that "good reputation products."". Why emphasize "temporary", because most of the high turnover records are moisture, there are businessmen suspected of speculation. Especially the transaction record is not very stable products, today showed 30 days turnover of 10000, tomorrow suddenly 6000, the day after tomorrow and jumped to 9200, you can responsibly say that this product is not worth promoting.
in Ding Lei’s Internet thinking, "fast" is not the most important, and strive for excellence and create an excellent user experience, this is the most important. In fact, entrepreneurs do not have to go to see how competitors, because competitors have a lot of time to make mistakes, not because of the pursuit of speed, and finally killed themselves.
fast entrepreneurs, the most fundamental thinking error is afraid to miss the time window, in fact, too much emphasis on time window is a false proposition. For example, as early as 1993, NOKIA and Motorola have been doing mobile phone, but in 2007 Jobs began to do you think Apple mobile phone, no chance of Jobs? Of course not, Jobs finally ushered in an era of intelligent mobile phone, so the opportunity is always there.
3. buyer rating. According to my own experience, in meeting the "record high" premise, individuals believe that the product between 4.5-5.0 is trustworthy. This shows that the seller has a certain degree of credit, and products are basically consistent with buyers.