in recent years, a trend which cannot be halted O2O. The government backed the "Internet plus" and actively implement the "supply side reforms under the environment of all walks of life, to embrace the Internet trend is significantly enhanced, especially takeaway O2O has become the new trend of development of the catering industry, and share the rest of the O2O market will greatly increase. We have to admit that the "Internet plus" has completely changed the traditional enterprise, even though O2O is very powerful, but WeChat market is not to be underestimated, now WeChat users has exceeded 700 million, if O2O+, WeChat, and so, what will happen to the market! Here we look at
rivers and lakes for different industries, different market analysis of WeChat +O2O industry prospects and recommend solutions
1, micro mall market prospects
recently, on the topic of micro mall very fire, micro mall is also increasingly popular in daily activities, more and more companies are recognized and attention. According to statistics, 83.8% of enterprises believe that the network marketing to expand the effectiveness of corporate advertising, and more than 59.5% of enterprises believe that increased sales of enterprises, and 10.8% of enterprises believe that the operating costs of enterprises.
it can sell any goods or services, such as cars, real estate, medical services, intermediary services, and so on, when it has taken control of the consumer. At this time, the occupation of the consumer micro mall can be seen as an integrated platform for the region’s commercial and service industries. Now only do retail supermarket goods WAL-MART has been the first of the 500, then, after this larger and more micro mall will be how much?
arena technology micro mall system is based on mobile Internet, but in the shopping, payment, management and other functions is not inferior, it is in a more convenient way for businesses to achieve online sales, to allow customers to realize the online purchase. A successful WeChat mall must be able to provide customers with perfect shopping experience, customer focus from micro mall of the moment, to the intelligent, intelligent selection of merchandise search, purchase and payment to Goods are available in all varieties.
2, takeaway O2O market outlook
According to the
Chinese Internet takeaway food market trend forecast 2016-2018 "report released by Analysys think tank" shows that in 2018 the entire catering market scale will reach 4 trillion, takeaway market size will reach 245 billion 500 million yuan, 3 trillion yuan in the super O2O takeaway food market less than 5% of the permeability. Such a broad prospects for development, making BAT (Baidu,, Tencent) giants, as well as a number of other food and beverage companies have also layout takeaway platform competition, want to take a slice of the takeaway restaurant market.
Lake Technology takeaway O2O system has PC end +PC + WeChat side, the user in the selection of goods, if you do not