Line quickly became popular is the unique "chat expression map", the official Line cute design and distinctive Brown bear, Ni rabbit, and James suffered from Steamed Buns. According to IPO documents show that these popular chat expression for the company’s global contribution of $268 million, accounting for 1/4 of total revenue.
[titanium media] because the expression package and the surrounding products in China fire up Line is about to be listed.
11 this month, Japan’s instant messaging service provider Line announced that due to strong market demand, the final price of IPO will be set at about 3300 yen (about $32.3). Line 14 will be listed in New York, listed on the market in Tokyo on the 15, respectively, the issue of shares and 13 million shares of the 22 million.
at the same time, it will also become the world’s largest technology company IPO this year, Line’s market value will reach 693 billion yen (about $6 billion 900 million). But the media said that this figure is much lower than the Line considered in 2014 when the listing of $10 billion valuation.
is reported that Line is Korea’s largest Internet Co Naver (formerly known as NHN), a wholly owned subsidiary of Japan, its research and development of the same name mobile terminal instant messaging service in June 2011 officially released.
although Line and WeChat, Facebook and other social software is a relatively late start communications applications, but Line currently registered users worldwide reached 400 million.
ChAT expression driven Line development
makes Line quickly popular but it is unique ChAT expression map". According to IPO documents show that these popular chat expression for the company’s global contribution of $268 million, accounting for 1/4 of total revenue.
more than 250 kinds of expression maps allow users to use multi Line an interesting tool to convey the mood, the official Line cute design and distinctive Steamed Buns, Minnie rabbit, Brown bear and James suffering praise, also let the four cartoon image has become an important element to connect Line to other products.
, however, these vivid and dramatic expression is not a free lunch, the user can pay the purchase of expression packs in the application, and advertisers can also provide sponsors expression pack. And Emoji expression is different, these expressions package is more complex, more convenient expression, richer content, so it has become one of the main sources of revenue Line. According to the data show that in March the average daily Line users send 389 million facial expressions.
obviously, Line promote the development of chat expression.
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