Xinhua news agency Xinhua viewpoint reporter Zhang Ziyun, Chen Nuo,
"double 11" is approaching, many hand chop party had the right goods collection or add to cart, on the 11 morning rush to open hands.
from Taobao mall in November 11, 2009 to "singles day" promotion name first date, "double 11" from a home appliance business creative sales gimmick, evolved into a global manufacturer and supplier in Chinese consumer Carnival day.
8, from "buy national" to "buy the world", from the purchase price to buy quality, from the "next week" to "day", "double 11 changes" experience, reflects the joy and distress Chinese consumption market and China economy.
change one: from buy the country to buy the world, single day consumption rose from 52 million yuan to over one hundred billion yuan
according to Alibaba data show that in 2009, double 11 Ali’s electricity supplier platform single day turnover of only 52 million yuan, followed by a few years, the amount of transactions in order to grow exponentially, in 2015 reached $91 billion 217 million. Some institutions predict that this year, double 11 transaction scale will enter one hundred billion yuan.
behind the surge in consumer spending is to participate in the platform, the increase in the number of brands. In addition, suning.com and other well-known Jingdong have to participate in the competition, the number of businesses on the network platform is growing fast. Ali’s platform, for example, from 2009 to 2014, to participate in the double 11 activities of the brand from 27 to 42 thousand.
at the same time, consumers from buying the country extended to buy the world". Anhui Province, Hefei city resident Cao Yuan said, 8 years ago, he was a "Bachelor" campus, will only buy books on Taobao, the past few days, the new daddy sitting at home to sea Amoy of milk produced in new zealand. Want to buy homes, which country commodity can be."
2015 "double 11", more than 30 million consumers in Tmall to buy international brands of goods, resulting in the transaction of countries and regions to reach 232. This year, Tmall overseas stores from October 21st began to start the pre-sale activities. Thailand Chiang Mai oh my grocery souvenir shop owner Wang boss is trying in the WeChat store, discount eleven double planning activities, direct mail sales for China market. "Double 11 ‘period, the number of sea Amoy will rise sharply, the overseas market also has a double 11 Carnival opportunity". Wang boss said.
two changes: from the purchase price to buy quality, consumer brand awareness crescendo
"in the first two years, the concept of" double 11 "is not yet known. Promotion is the name ‘singles’ name, such as the 50 percent off promotional activities, full capacity reduction, a substantial discount is very attractive. 2010, I was still in college, was curious to see, the results did not control, spent nearly a thousand dollars." Beijing city with ten years of experience in online shopping