the purpose of each enterprise is to bring wealth to the community at the same time be able to get the corresponding profits. Therefore, for profitable enterprises, the role of marketing is very important. The goal of marketing is to adapt to different business environment and create more business value and profit.
many people think that good marketing is a very difficult thing, because if the total marketing and human to deal with, and people are diverse, and the more the myriads of changes, so the difficulty of marketing. In fact, it is also a rule to do marketing, seize the key, you can start a good marketing work.
do business marketing seven points:
first, to bring benefits to consumers
can provide consumers with the interests of the products and services is the lack of market appeal, if a product, a brand, a service can bring benefits, benefits and happiness to consumers, to avoid trouble and pain, consumer demand can not be satisfied, then this product is not competitive, will face the failure. There are benefits of psychological and physiological points, if able to meet the interests of consumers from the perspective of psychology of this nature, then your products can be quicker, development will continue.
two, product or service singularity
is not the singularity of the products and services are not attractive to the market, but the singularity of the product does not mean it is consistent with common sense, the singularity is based on consumer demand, and if a singularity in the absence of consumer demand, it is doomed to fail. In a few years ago, Beijing abortion surgery and no package that is only a single charge. With the increase of the number of do artificial abortion, Huadu gynecological hospital launched the artificial abortion package, not only reduces the cost of patients, but also for reducing the patient flow, in meeting the needs of patients, the use of bold singularities, also of the hospital business volume increased with a very good help.
three, product or service differentiation
there is no difference in the product is not competitive, think carefully about your product, your service is no difference compared with competitors, consumers choose your product. Under the conditions of market economy, all kinds of products have entered the homogenization of competition, consumers are blind, if you do not have the difference between the products they do not have to choose your product. Therefore, the use of differences to attract the attention of consumers, and finally let consumers choose you.
four, absolutely different
in a small area do you think of their products but also has the difference, but if the market in the industry, in the view of others early, strictly speaking, your difference is not a good difference, actually with counterparts in the homogenization of competition, to keep ahead of the competition, it is necessary to check the self.