first, blog marketing objectives and positioning
blog marketing process must have a clear goal, and then rotten target positioning is stronger than no target positioning. The goal of the process should be based on the actual situation of their own development, financial and human resources. The target and position is too low, no head, a waste of energy; the target location is too high, can not achieve the flower in the mirror. In view of the enterprise in the SEO aspect has the big short board as well as through the search engine advertisement has brought the massive commercial flow condition, has made the blog marketing two big goals:
1 improved keywords in search engine visibility and natural ranking
if this can be done, you can compete with Baidu advertising and Google keyword advertising form a healthy complement, thereby promoting SEM.
2 influence customer purchase decisions through valuable content
two, blog marketing platform selection
generally speaking, there are three kinds of blog platform to choose from: independent platform, BSP platform, in the original website blog board. But by a platform independent search engine, the weight on the search engine will also have the advantage of BSP platform; choose reasonable, can directly use the existing search engine weight advantage, and in the platform if approved after members of the obtained great attention; in the original web site opened blog plate, can form a network marketing and the content of the mutual complementary and pull the website itself.
three, blog marketing content
content is the basis of blog marketing, there is no good content can not have efficient blog marketing. Good content is not big horn blindly praise, nor boring talk with eloquence. What is the content of the blog is a good thing? There is only one big principle: the real value of the customer really, reliable content.
1 valuable training industry information
to provide customers with valuable information
invited 2 students free classes, and encourage their feelings with prizes feedback
this is an excellent way to influence the purchasing behavior of other potential customers
3 encourage employees to provide Bowen
through the employee Bowen, customers can understand some of the real situation of the enterprise, can enhance the trust of the customer to the enterprise
4 Creative search list and training industry combination of articles.
in order to expand the visitors from the search crowd.
four, blog marketing content provider
is also the question of who to write blog, in general, nothing more than just a few people to write: business owners, employees, customers, employers. Employees and customers.
five, blog marketing focus on
if an enterprise has more than one project, it should be for each